The Butterfly Effect is a public awareness-raising project. By making people realise the importance of every individual gesture, the Butterfly Effect creates a chain of solidarity that gives rise to water projects in Quebec, Argentina, Burkina Faso, Moldova and Peru. This project has taken place over two years in eight regions of Quebec and four partner countries. Groups made up of young people aged from 13 to 25, local partners and involved citizens from the regions of Gaspesie, St-Felicien, Abitibi-Jamesie, Manicougan and the towns of Assomption, Sherbrook, Riviere du Loup and Jonquiere have worked to propose a local project. Each of these Quebec regions was twinned with an international project, either access to safe water in Peru or Argentina, hygiene awareness raising in Moldova or replanting of the Sahel in Burkina Faso. Based on awareness-raising activities, the general public in the participating regions was invited to support these projects via an Internet site. For each donation, ISW contributed $2 to the projects in Quebec and $2 to the twinned projects.
- More than 8,000 Quebec men and women supported the water projects in eight regions of Quebec, in Argentina, Burkina Faso, Moldova and Peru via the Internet site.
- In Riviere du Loup, more than 1,250 people supported the initiative of many regional partners to clean up the banks of the St Lawrence River.
- In Jonquiere, local organisations and many departments and committees of the Cegep got involved in a project to protect the Jean Deschenes stream.
- In Gaspesie, six local organisations (OBV, ZIP and Cegep) from the peninsula organised awareness-raising activities on water that reached hundreds of school children from seven primary schools.
- In Argentina, funds raised in Quebec were able to provide access to drinking water for 230 inhabitants of the small community of Paraje Guerra, in the north of the country.
- In Burkina Faso, more than 10,000 trees were planted by nearly 800 young people to fight the encroachment of the desert in the region of Kaya.